What is Email Marketing?

Email Marketing is the process of using email campaigns to communicate with leads and customers, build relationships, and drive conversions. It’s one of the highest ROI digital marketing channels when done strategically and consistently.

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Why It Matters?

Delivers one of the highest ROIs in all of marketing
Keeps your brand top-of-mind with ongoing engagement
Drives sales through automation, personalization, and upselling
Builds lasting relationships with customers, fans, and subscribers
Is essential for e-commerce, personal brands, service providers, and more

License Me vs Competitors

Feature / Value	License Me ✅	Other Platforms ❌
Strategy + Platform-Specific Guidance	✔ Learn what to write AND how to automate with tools like Mailchimp	✘ Too general or lacks tool-specific training
Includes Copy Templates & Swipe Files	✔ Download high-performing subject lines, CTA formulas, and layouts	✘ No reusable assets for writing or design
Focus on Segmentation & Automation	✔ Covers workflows, triggers, and audience targeting	✘ Lacks backend campaign-building depth
Ecommerce + B2B Use Cases Included	✔ Tactics for stores, coaches, consultants, and agencies	✘ Usually only geared toward one type of business
Certification with ROI-Focused Skills	✔ Skills you can apply immediately + credential for freelance work	✘ No certification or unclear career outcome

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What is Email Marketing?

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Why It Matters?

License Me vs Competitors

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